Licensing and International Business Development


Eddystone Global is a full-service licensing and international business development agency, helping both licensors to develop their brands in new products and markets, and manufacturers and operators to add new brands to their portfolio. We are backed by 25 years’ experience leading both domestic and international programs as a senior executive for Sharper Image, Eddie Bauer, Coleman, Woolrich, FranklinCovey/Franklin Planner, Equity Management and FAM Brands (Marika and Bally Total Fitness). In addition, we have served as an agent for Goodyear, Valvoline, Cessna Aircraft, Bell Helicopter, E-Z-Go Golf Carts, SkinnyPizza and Fig and Olive Restaurants.

Our experience includes signing over 100 licenses and franchises, and managing a total of over 200 major licensing and international agreements. On behalf of employers and clients this has resulted in $10B in new retail sales, and over $40M in new, annual royalty income for the brand owners. Three of the licensing/international programs developed by us have generated more than $10M in annual royalties.

We have also executed or managed direct to retail licenses with Lowe’s (Coleman furniture and Eddie Bauer paint), Target (Woolrich Home and Pet), Wal Mart (Woolrich Hunting Gear), and Home Depot (Goodyear Hose Products).


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Services Offered


Eddystone is a full service licensing consultancy representing licensors and licensees on a global basis. Our services include:


  • Planning and Strategy/Program Analysis
  • Start Up and Turnaround
  • Business Development, Prospecting and Deal-Making
  • Negotiations, Document Preparation and Deal-Closing/Execution
  • Approvals and Program Management
  • Compliance and Ongoing Management

Brand Representation


Brands Worked For:

  • Eddie Bauer
  • Woolrich
  • Sharper Image
  • Coleman
  • Goodyear
  • FranklinCovey
  • FAM Brands
  • Khombu
  • Sporto

Major Brand Licenses Executed For:

  • Discovery Channel
  • Target
  • Home Depot
  • Lowe’s
  • Maxim Magazine
  • Wal Mart
  • ORVIS
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Category Experience


  • Apparel/Accessories/Footwear
  • Children’s/Baby/Infant Products
  • Outdoor/Sporting Goods/Camping
  • Electronics and Giftware
  • Stationary/Office and Paper
  • Direct to Retail/Airport and Travel Retail
  • Pet Products
  • International
  • Food and Beverage/Kitchen/Restaurants
  • Automotive
  • Hardware/Tools/DIY/Garage
  • Home Furnishings/Furniture/Bedding/Domestics/Paint
  • Fitness/Health and Wellness
  • Beauty

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